At Mondo Images we endeavour to give you the best possible service around. The following page contains helpful information on many design fronts including sizing hints and tips about marketing and so on...
One Sketch, One Concept
"Once I get it right, I send just the one sketch. A lot of artist get indecisive and send off two or three sketches just to be safe. That's a bad idea because it confuses the client and asks him to think about issues that are really the designers responibilities. You have to say, "Here's my vision. Do you like it, yes or no?' If no, then we talk. If yes, I move on. It's a very clean process this way" Glenn Mitsui.
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Printing Full Colour
CMYK - Cyan, Meganta, Yellow and Black. These colours are used to make full colour images in process printing. Following are the CMYK examples.
RGB - Red, Green and Blue. These colours are found on every monitor and television screen.
PMS - Pantone Matching System. These colours are also commonly used in printing which is not process or full colour printing. The colours are too vast to show on screen because they are single colours. If you would like to see a PMS book please let someone from Mondo Images know or ask your printer.
Attention Grabbing and Subtlety Combined
"With design I like to look at it like I look at many life situations, If you poke someone in the eye once you will get there attention, if however you poke them in the eye twice you will make them angry. In other words don't try to make too many things stand out. If you run this rule over any design from Corporate to Hard Sell Retail you will get a much better result" Ray Bisschop.
Most Persuasive Words Used In Advertising
The all-time advertising legend, David Ogilvy, lists in his book, "Confessions of An Advertising Man," the most persuasive words that work wonders:
Persuasive Words Used In Advertising Likely to Catch The Attention of Children And Encourage Consumption:
the truth about
Source: Wells, William D. "Communicating with Children." Journal of Advertising Research 5 (June 1965): 2-14
Quoted in "Critical Listening/Reading of Advertisements" by Daniel Tutolo, Language Arts (NCTE), Volume 58, Number 6, September 1981, pg. 679-683